The brand takes its inspiration from the beautiful old theatre building – a rare thing in Brisbane – with its graceful arches, blocky sans-serif signage and illustrative carving and embellishment. We wanted to use these elements without being vintage or cliche and instead be youthful and modern while still maintaining a foot in the past. The brand developed into a patchwork of elements – textures, illustrations, arches, frames & typography – that all come together in a rich layering of styles that reflect a building that has been many things in its lifetime and more to come in the future.
The Princess Theatre
As Brisbane institution established in 1888, The Princess Theatre needed to be both respected and reinvented. With new stewardship from the team behind The Tivoli and a bold, yet timeless brand, the future is looking good for The Princess.
#Brand
Original Princess Signage
Princess Theatre Arches
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